|
World
Business Council for Sustainable Development defines
CSR as:
"Corporate Social Responsibility is the commitment
of business
to contribute to sustainable economic development, working
with employees, their families, the local community and society
at large to improve their quality of life."
A simpler way of expressing this:
"CSR is about business giving back to society"
. Source:World Business Council for Sustainable
Development
Increasingly
companies are being judged not just by their economic success
but by the way they behave. Companies that can demonstrate
social responsibility gain trust and loyalty from employees,
customers, investors and other stakeholders.
|
other definitions of
CSR
|
|
|
More
people now have access to information than ever before and
have a greater awareness of how business impacts upon the wider community
and the environment. Business ethics are increasingly under
scrutiny.
Society
is demanding more from companies. In addition to meeting the
needs of customers, providing employment and safety in the
community there are greater social expectations.
For
more all round information and quizz
check
out http://www.mallenbaker.net/csr/index.html
To download a free CSR reporting guide visit
http://www.smekey.org
|